For all of you who missed Part 1: Tag based content remarketing, I highly recommend you check it out before reading on.  Email ROI is on the decline  Email is still the most used communication channel, yet most companies don’t reach an open rate of >30%, or a click-through rate of more than 10%. That’s not […]

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. #1: Prepare Your Mailing Data for Upload Into Facebook If you use direct mail, your mailing data […]

Content marketing has, in the last few years, become the ideal way to attract new customers and leads. But not only that, in the same timespan we’ve also seen a shift from SEA to paid social channels. However! To reach new prospects SEA is often the best option to immediately target the correct people based […]